4 Link Building Tactics to Boost Your SEO

What Is Link Building?

Link building is a process that can be performed by both humans and machines. It’s the process of acquiring inbound links from other websites to improve the ranking of a site.

The process of link building has been a part of SEO for more than 25 years now, and it is still as important, if not more, than ever before.

It’s a long-term strategy that does not need to be done all at once and can take years to do properly.

In this article, we will discuss what link building is and how it relates to SEO, whether or not it is worth your time, what you should know about link quality, how you can do it automatically with AI assistants like ContentMarketer.io or manually with outreach emails or press releases.

4 Link Building Tactics To Boost Your Ranking

Search engine optimization is the process of optimizing your website to rank higher in search engine rankings for keywords or phrases that you would like to be found for.

This article will give you five link building strategies to boost your SEO ranking.

The most important part of SEO is creating relevant content that people want to share. Link building is one aspect of content marketing and it starts with having a good idea.

This article will show you how to create content that will get shared online, boosting your SEO ranking.

1. Use of Social Media: One way to make sure your content gets seen by more people is by using social media channels such as Twitter and Facebook. Posting links on these sites can help people find your site which can increase traffic and improve SEO ranking.

Every social media platform gives us an option to input a link, now it’s up to you whether to link to your website or a landing page.

In case you want to build links for your websites, feel free to provide your website’s URL.

Be it Facebook, Instagram, Twitter or any other social media platform, you can easily put out your website’s URL in your bio.

Now, this has its own perks. Your followers can easily visit your website once you post something relevant to your niche and tell them to visit your website.

2) Use Free Blogging Platforms: Initially, you might want to start for free. To be honest, link building doesn’t even cost you anything other than your time and efforts. Let’s consider Medium and Quora for instance.

These two platforms receive millions of traffic monthly.

Yes, I know that Quora is more of a Q&A platform, but you can easily give out valuable content in the form of answers, maybe use an excerpt from your blog.

You can easily pitch in a link to your website/blog at the end of your answer.

Medium is one of the most popular blogging platforms. What’s awesome is that Medium pays its writers for publishing content.

The larger the readership of that particular blog, the more you earn.

You can easily write out an article relevant to your blog and pitch in your website link at the end, maybe for the products, you’re offering at your website, promote your digital products as freebies and many other ways.

You can even link to certain articles of your website within your medium blog itself.

3) Guest Blogging: Considered as one of the most potent methods to get traffic to your blog/website, Guest Blogging is definitely something you can include as a part of your link-building strategies.

First, you need to find a relevant guest blogging platform or a website.

Yes, you can use Medium to publish your blogs under specific publications, however, I’d suggest that you target websites that offer guest blogging, specifically in your niche, be it for travel, fitness, health, food, gym, etc.

Next, you might want to create a spreadsheet to keep a track of all the websites that you’ve found out to gues blog on.

Categorize it into Names, Emails, and Pitches.

By names, I’m referring to the names of the owner of the websites, their email, and the pitches that you’re going to use to approach them.

You need not write an entire pitch on your spreadsheet’s block. You can have it written on Google Docs and save its link on your spreadsheet.

Once you’re allowed to post your guest blog on their website, you need to understand how to link back to your website.

Some owners don’t allow you to post your backlink in your article, while others may allow you to post your link in your author bio at their website.

4) Engaging in Forums and Communities: One of the best things that you can adapt as a beginner in a particular niche is by engaging with people in the same niche and understanding your potential audience.

Forums and Communities are the best places to engage with your audience, understand their needs, and use the knowledge to develop your niche content.

As is usually recommended by several other marketers, never put out a link directly on the forum or community platform.

You’ll be instantly deemed as a spammer and will definitely set a bad reputation for yourself.

Thus, avoid such spammy tactics and start engaging with the people of the community/forum in an honest way.

You need to build your credibility before you can start posting links out there.

Don’t post links frequently. Maybe have them posted once or twice every 10–15 answers.

The less you post your links, the better are your chances of being allowed to be part of the group, community, or forum.

How to Use Link Building Strategies to Improve SEO Ranking

Link-building strategies are vital to improving SEO ranking as they help push your content up in search engine rankings.

Many link-building strategies can be used to improve your SEO ranking. They include: publishing guest posts on other websites, commenting on other blogs, and participating in social media conversations.

The Importance of a Good Content Marketing Strategy

A good content marketing strategy is an investment. It’s like any other investment you might make and for you to get the best return, it needs to be managed well. It should address all the stages of the buyer’s journey and not just be focused on simply getting more traffic.

A content marketing strategy should focus on generating high-quality traffic that will have a greater conversion rate. This type of traffic is usually referred to as “warm leads” because they are already interested in your product or service before they even visit your website.

Therefore, a good content marketing strategy would focus on developing high-quality, relevant content that will generate warm leads rather than solely focusing on driving as much traffic as possible.

How to Create an Influencer Marketing Strategy for Better Results

Influencer marketing has become popular in the last few years as part of the digital marketing strategy. With influencers, the marketing becomes more personalized and direct to the target audience. It will also help increase your brand awareness, product visibility, and sales conversion.

A successful influencer campaign comes with five steps: 1) Identify the right influencers, 2) Develop a good relationship with them, 3) Create tailored content for them and their audience, 4) Continuously engage with them to build trust, and 5) Measure performance.

The Difference between “Natural” and “Artificial” Links, and Why Should You Be Concerned?

Artificial links are created by a third party and can be considered spammy. They’re generally used to manipulate the search engine rankings of a website or page.

Natural links are driven by other websites, blogs, and social media accounts.

Thus, natural links prove authenticity that can help you scale your business in the long run.

Conclusion: The Best Way to Build Links for your Business is Not a Mystery

The best way to build links for your business is not a mystery. The best way to go about it is to implement the tactics that are known in the industry to be the most effective.

This article concludes that to get quality backlinks, you need to write content that people want, content that can be linked to, such as — blog graphics, custom stats designs, infographics, quotes, or anything linkable.

Next, reach out to people who have linked out to your competitors and humbly let them know how your content is better than your competitor’s and why they should “check it out”.